Car
culture in the mid to late 20th century can be summed up as cutting
edge. Technology was being pushed further and so was design. The car was
becoming a part of life that was more and more necessary for the average
American, and America was designing itself especially for the car. From
drive-in movie theaters of the 1950s to cohesive shopping centers with parking,
the car was now a permanent aspect of the nation. More to the point vehicles
saw a wave in design and function from the chrome covered cars of the 50s, to
Hot Rods and sports cars, to SUVs and trucks. “In a world of increasing
conformity…these vehicles gave their owners a distinctive individuality.” [1]
The car also offered varying levels of equality for blacks and women who could
purchase and ride off in any vehicle helping them, in the case of blacks, avoid
as Cullen quotes Thomas J. Sugrue “the insults of Jim Crow.” [2]
The
California version of the American Dream is basically upward mobility with
little effort. Cullen puts it best in the first line of Chapter six in The American Dream when he says “The
American Dream was never meant to be a zero-sum solution: the goal has always
been to end up with more than you started with.” [3] Beginning with plucky
Americans traveling West in search for gold, to the entrepreneurs of Las Vegas,
and finally to the glitz and glamour of Hollywood movie stars today, California
and its inhabitants epitomize the dream of wealth without work but a heaping
amount of luck.
If
taking the California Dream down to its core it is about money, the vast
accumulation of wealth and the freedoms from want that it can bring. Late 20th
century car culture is many things including freedom, individualism, and at
times obsession. This, to me, is what they have in common. Both can bring out
the best in people giving them freedom to go where they want and when, both can
help create and display characteristics of the individual, and both can become
obsessions that take over ones thoughts. It is specifically this last idea
where I see the most significant connection. Las Vegas and the gambling it
represents can become a serious problem for some people driving them to spend
hours at a time at games of chance, losing life savings, homes, and family
members (wives and husbands who seek divorce). Cars and those who collect them
and restore them also can become an obsession, where someone invests serious
amounts of money they may or may not have, spends a great deal of time at car
shows and tracking down missing parts, and then also neglects family members
(and possibly loses them).
However
the California Dream also feeds the car culture of America. It is the ideal of
having that perfect car, be it an expensive foreign sports car or for the
teenager just simply a car that can also be considered a California Dream. For
the California Dream is not necessarily realistic, and perhaps owning a car
worth three times as much as ones house isn’t either.
American
culture is ever changing. Our wants, needs, creations, they are always becoming
better, different, and more expensive. In the last 50 years alone telephones
went from indoors attached with a short cord, to cordless phones capable of
being walked around the house, to car phones, to large cell phones being totted
everywhere, to smaller and smaller cell phones that now it seems are as
important to our lives as our cars if not more so. American culture rapidly
changes, and it is sometimes impossible to keep up, but it is this ever
changing atmosphere that pushes technology and innovation. It pushes men and women to think larger and
dream bigger, and imagining that anything is possible if one tries and works
hard enough is the American Dream.
[1] John Heitmann, The Automobile and American Life
(North Carolina: McFarland & Company, Inc., 2009), 134.
[2] ibid., 135.
[3] Jim Cullen, The
American Dream: A Short History of an Idea That Shaped a Nation (New York:
Oxford Press, 2003), 159.