Car
culture in the mid to late 20th century can be summed up as cutting
edge. Technology was being pushed further and so was design. The car was
becoming a part of life that was more and more necessary for the average
American, and America was designing itself especially for the car. From
drive-in movie theaters of the 1950s to cohesive shopping centers with parking,
the car was now a permanent aspect of the nation. More to the point vehicles
saw a wave in design and function from the chrome covered cars of the 50s, to
Hot Rods and sports cars, to SUVs and trucks. “In a world of increasing
conformity…these vehicles gave their owners a distinctive individuality.” [1]
The car also offered varying levels of equality for blacks and women who could
purchase and ride off in any vehicle helping them, in the case of blacks, avoid
as Cullen quotes Thomas J. Sugrue “the insults of Jim Crow.” [2]
The
California version of the American Dream is basically upward mobility with
little effort. Cullen puts it best in the first line of Chapter six in The American Dream when he says “The
American Dream was never meant to be a zero-sum solution: the goal has always
been to end up with more than you started with.” [3] Beginning with plucky
Americans traveling West in search for gold, to the entrepreneurs of Las Vegas,
and finally to the glitz and glamour of Hollywood movie stars today, California
and its inhabitants epitomize the dream of wealth without work but a heaping
amount of luck.

However
the California Dream also feeds the car culture of America. It is the ideal of
having that perfect car, be it an expensive foreign sports car or for the
teenager just simply a car that can also be considered a California Dream. For
the California Dream is not necessarily realistic, and perhaps owning a car
worth three times as much as ones house isn’t either.

[1] John Heitmann, The Automobile and American Life
(North Carolina: McFarland & Company, Inc., 2009), 134.
[2] ibid., 135.
[3] Jim Cullen, The
American Dream: A Short History of an Idea That Shaped a Nation (New York:
Oxford Press, 2003), 159.